The Balls

The Balls

“With new market approaches, we live by the rule of the 3 I’s:

the 1st one  is the Innovator,
the 2nd one is the Imitator &
the 3th one is an Idiot.”

(quote of Warren Buffet).

This sets the ambition of all projects of Ballsmedia: we aim to be the 1st one with a specific market approach, in worst case we will be the 2nd one and aim to differentiate enough, but we refuse to be the 3th one.

To be the first one with a specific market approach, one not only need balls but also knowledge. Our knowledge is conducted (besides our experience) in 4 fields of attention:

 

Behavioral economics

People are not as rational as economists like them to be. When we make decisions we think we’re in control, making rational choices. But are we? Apparently not, sometimes we are like Homer Simpson, very primary, or sometimes we decide solely based on the context presented to us. read more

 

Wisdom of crowds

The many are smarter than the few; so we need to involve the many. Not by shouting out to them (like marketers are used to), but by really involve them, listen to them, find new solutions with them & creating real shared values; building a new society. Because our collective wisdom & new shared values will shape business, economies & societies. read more

Neuromarketing

The neuro-marketing concept was developed by psychologists at Harvard University in 1990. Since then we learned so much more about how to stimulate our subconscious, where we make most of our decisions prior to where our the levels of controlled awareness takes over. read more

Storytelling

All good fields of interest but everything starts with a good story; in case there is no story, there is no need to listen & there is no possibility to share.

Over all centuries people want to listen to stories, want to tell stories & share opinions. 300 years ago news travelled by word of mouth or letter, and circulated in taverns and coffee houses in the form of pamphlets, newsletters and broadsides. Nowadays we have the internet, our new coffeehouse, where people share stories, so be part of that conversation. read more

BALLSMEDIA is about premium brands & premium people. Our main purpose is to establish new “shared values” that enhance competitiveness while simultaneously advancing the economic and especially social conditions in the communities in which we and our clients operate.  By focussing on both social and economic progress, we will contribute to creating a better society.
HEADOFFICE BALLSMEDIA Saturnusstraat 60 (unit 61) 2516 AH The Hague The Netherlands
FOLLOW US ON

''If you don’t have the BALLS to be SPECIAL

please forget us & find a regular company who makes you look regular!''