Behavioral economics

It all begins with anomalies, strange facts, odd observations that the prevailing wisdom could not explain. Casino gamblers, for instance, are willing to keep betting even while expecting to lose. People say they want to save for retirement, eat better, start exercising, quit smoking—and they mean it—but they do no such things. Such perverse facts are a direct affront to the standard model of the human actor “Economic Man”. Economic Man makes logical, rational, self-interested decisions that weigh costs against benefits and maximize value and profit to himself.

And Economic Man is a marvelously convenient pawn for building academic theories. But Economic Man has one fatal flaw: he does not exist. BALLSMEDIA develops strategies based on a different man: an irrational man, who is really human; the one who says right and goes left, like you and me. Behavioral economics helps us to understand him, how we can adjust to his thinking & how we can create a better society (& market approach) with all irrational decisions.

Your benefits:

• Understanding consumer behavior
• Using knowledge of experimental games
• Utilizing research for adjusting to irrationality
• Creating concepts for real people, like you & me

read neuromarketing >